Social media marketing has now become critically significant to establish a flourishing web presence. Numerous companies have experience fatigue over the popular social media networks such as Twitter, Facebook, Pinterest and lately and critically Google+. Creating unique content, running social media engagement and implementing other significant steps to make things work perfectly is quite a draining job to do, even for a business which chooses its networks. When Google launched Google+, it was an important time to pay attention on what facilities it has brought in for businesses but many businesses found it lesser engaging and intuitive compared to the other popular social networks initially. Google+ has gone places for businesses to help them acquire maximum web exposure and create unique content to perk up their search engine rankings. Having an updated and active Google+ account for your business is a must now.
Significance of Google+:
Google+ has become significant for a plethora of reasons, but the most important fact is that it is the social media channel rolled out by Google. With the increase in the social media usage, the Search Engine Optimization (SEO) professionals commenced working on how social signals can leave a lasting impact on top search engine rankings. Initially when Google+ rolled out it started quite flat, but it gained momentum speedily and has already outpaced other popular networks which were considered to be far more active. You might be amazed to know that presently Google+ has 359 million active users and has a massive audience reach, have a straight association to how your business website and overall presence acts upon online.
Take a Look at Some Significant Steps to Augmenting Online Power Through Google+:
Today, be it the clients or the business owners both desire to make their presence felt on Google+ but it a big challenge. However, everything is possible if you know the right place to jump in.
- Create a business page considering the niche, requirement and nature of your business and employ it as your Google+ profile base. Once you have created a business page which is constantly updated and active, ensure that you use your Google+ profile for your business to make all sorts of interactions. Spend some extra time to perk up your business’s visual identity and the content. Strengthen your business’s visual identity across the channels and assist in establishing your brand identity through always employing your Google+ business account for all commercial interactions.
- You might have heard about Google+ authorship program which works on a simple idea of using a simple tag to attach the content written on your Google+ profile. All sorts of content can be allied, till the time business owners have listed their website on their profile along with the “rel=author tag” in their copy. Make sure that your image appears with your content in the search engine results because this amplifies the clickthroughs and allows you to acquire attention of several readers, relevant traffic and sales.
- Another exceptional quality of Google+ is “Google Hangout” which is basically a video chat and flowing application in Google+ which allows business owners to share the screen and chat with 10 accomplices simultaneously. As the video has been a constructive approach to engage with your targeted audience, this motivates the audience to spend some time to connect you’re your business’s Google+ profile.
- Google+ segments your audience into “circles” and while adding someone into your circles and can control what they can notice. Businesses can easily classify their circles such as family, friends, acquaintances and colleagues. Through segmenting your targeted audience on Google+, it becomes very easy to control your communication and who notices what content the content you push out. Invest some time to segment your target audience and plan out your Google+ content strategy efficiently to reach these various groups.
SEONerds employs Google+ as an influential social media channel for all of their clients and it leaves an across-the-board impact on their business speedily. To make the most out of your Google+ profile, SEONerds strongly recommends commencing making use of your Google+ profile to actively engage and connect with your customers and future prospects. With a smart mind and perfect techniques, Google+ will assist your business in perking up your search rankings and grow your business in an organic way.